DEMOS
CLIENT
Demos
TYPE OF CLIENT
Consultancy
CATEGORY
Identity, Editorial
BRIEF
The client, a purpose-driven social impact consultancy, needed a brand identity that reflected their commitment to creating meaningful change.
WHAT WE DID
Developed a complete visual identity system, including colour palette, icons, illustrations, typography, brand guidelines, and editorial layouts — creating a consistent, approachable, and purpose-driven brand that supports impactful storytelling.
RESULT
The new visual identity helped the consultancy align internally and externally around a clear, consistent, and inspiring brand. It empowered their team to produce communications that resonate with their audiences and reinforced their position as a trusted and passionate partner in the social impact space. The refreshed brand was well-received by both clients and collaborators, elevating the consultancy's presence and credibility in the sector.


